A new economic framework 🌳

That's built by us 🤚

Evrythng is a framework for a new economic model that redirects profit to climate solutions.

It’s powerful, it's working right now, and it's built by us, not them...

When we do our weekly shop or go out socialising, the things we buy create profit for the companies who made them. That's a total of ≈ £15tn net profit per annum for companies like Unilever, PepsiCo and Diageo.

We exist to access that profit stream and use it to fund climate solutions

Evrythng's global network of businesses sell you the coffee, the chocolate, the bottle of gin on your list and redirect the profit to groups like Rewilding UK or Client Earth.

The Evrythng framework launched in July 2024 with gin, rum and vodka in the UK to establish the model.

Mission lock and transparency

We’ve locked in strong governance, transparency and accountability into the heart of the Evrythng model.

From commission-only salaries to open, real-time access to business accounts, we are reimagining what it means to do business in the 21st century.

1. Profit is Redirected with Every Sale
Evrythng businesses are launched and operated by a small team (sometimes just one person) who use a commission-only compensation model. This ensures that profit is generated with every product or service sold - not after overheads, salaries, or inflated marketing budgets are paid. This approach aligns incentives across the organisation, keeps fixed costs low, and guarantees that every transaction contributes directly to funding environmental impact.

2. No Exit, No Extraction
Evrythng has no shareholders, no for-profit investors and will never be bought or sold. Our legal structure makes this permanent: intellectual property and brand assets will be locked in trust and cannot be monetised for private gain. This ensures that the business remains 100% focused on its mission, immune to the dilution of purpose that typically follows external investment or acquisition.

3. Radical Transparency in Practice
We’ve taken transparency to its logical extreme. Anyone, anywhere, can access our live Xero accounts to track every penny of income and expenditure in real time. This open-book model goes beyond conventional accountability, creating a new standard for financial integrity. By allowing full public scrutiny, we ensure that every pound spent serves the mission - and that trust is earned, not assumed.

Global Expansion Through Open Licensing

From the beginning, Evrythng was built to be more than a single company or category. The model works anywhere a consumer product is sold, and it is ready to scale far beyond its UK origins in the spirits sector. The real power lies in replication: a global network of Evrythng businesses, each capturing meaningful profit from conventional markets and redirecting 100 percent of it to fund frontline climate solutions. Imagine walking through Whole Foods in Boston or Coles in Melbourne and filling your basket with Evrythng chocolate, sunscreen, coffee, and gummies, knowing every penny of profit goes directly to fixing the climate crisis.

IP Licensing With No Fees, No Investors, No Exit

We license the Evrythng brand and business model for free to aligned founders who want to launch in their own category or geography. They receive everything they need to get started quickly, including pack design, brand assets, style guides, and marketing templates. In return, they commit to our founding principles: no for-profit investors, no exit strategies, and a binding mission lock that ensures the business can never be sold or floated. This is not a diluted version of the model; it is a strict blueprint for public-good enterprise, applied at scale.